16. The Ferry Building (A. Page Brown, 1895) survived the '06 and '89 earthquakes with minor damage. Justin Herman Plaza is named for the development czar of the 1960s; his dreams are coming true in a grand design for the area. The Maritime Trail is marked with pylons, north. Herb Caen Way leads to a booming South Beach.

17. The Audiffred Building (1889) stands where U.S. Navy personnel stopped the march of the 1906 fire along the piers. Its Old World visage stands secure in the shadow of the grand Southern Pacific Building and modern development along the south Embarcadero.

18. At Steuart and Folsom: sidewalk plaques about the naming of San Francisco streets and honoring Sam Brannan, who cried 'Gold! Gold!' to spur the Gold Rush.

19.Hills Plaza is just beyond this point, memorable for its statue of the coffee-drinker of advertising history, and perhaps the most dramatic sea-level vistas of the Bay.

20. Rincon Center between Mission and Howard, Steuart and Spear, with its historic lobby, fountain, and public places, is a superb destination for visitors. It is also a main orientation site for the schools program for fourth and seventh graders, inaugaurated by the San Francisco Unified School District.

21. A block away at Market is the new Federal Reserve Building (1983), behind whose dramatic portico is a spacious lobby with continually updated exhibits and displays.